
Marketing in the age of AI is about leading teams of AI agents
Most AI talks are forecasts. This one isn’t. We rebuilt Webprofits around Claude Code, and I show your audience what it takes to drive growth in the age of AI.
Production costs are trending to ZERO. So where’s the value now?
For 20+ years production was the biggest problem in marketing. A full campaign took 6 weeks and a team of copywriters, designers, developers, media buyers and analysts. Every campaign was a big bet.
Then we moved every department and every client account at Webprofits into Claude Code. A full funnel went from idea to live in hours. And a harder question showed up on the other side.
Who it’s for. Marketers, founders and leadership teams who are past the demos and want to know what actually changes in their business.
- 01
Why zero cost of production is where the problem starts
If you can launch anything and the account isn’t growing, that’s on the thinking. There’s no process to hide behind anymore, and that puts the pressure back on the person driving the strategy.
- 02
What the 50x marketer does differently
Everyone with AI hits 10x and stays the same person. Nobody hits 50x and stays the same person. You stop briefing and start directing. You stop analysing and start shipping. 100 shipped beats one analysed.
- 03
How to tell real capability from theatre
The tools connected straight into Meta, Google Ads, GA4 and Klaviyo, with an approval line in front of every launch. Not a chatbot in a browser tab.
The same talk, sized to your room.
Every format comes out of running the agency. Nothing in it is theory assembled for a stage.
Keynote
45 to 60 minutes with Q&AConference or offsiteSetting the agenda for a marketing or leadership audienceWorkshop
Half or full dayYour team, your accountsLeaving with the first campaign live, built in the roomFireside or panel
30 to 45 minutesModeratedA conversation format, I’m comfortable in either seatSomething else
Your callYour callShaped around what your audience needsBook Alex for your event
Tell me about the event and I’ll come back within two business days with availability. The bios, headshots and talk outline are on one page for your programme.
- Short and long bioSpeaker kit
- Headshots, print and webSpeaker kit
- Talk outline and takeawaysSpeaker kit
- Press, interviews and podcastsMedia