I’ve spent 20+ years driving growth through digital.
I co-founded Webprofits with one belief. There’s always a smarter and better way to do things.
Strategy, AI execution, teaching and speaking.
Growth strategy
For ecommerce and lead gen brands that want to scale. Paid social, paid search, customer lifecycle, SEO and conversion optimisation, run as one strategy.
AI marketing execution
The landing page, the creatives, the ads, the emails, the tracking... from idea to LIVE in hours, built in Claude Code.
Leading teams of AI agents
You give them the brief. They come back with the landing page, the ads and the emails. I run a whole agency this way.
Teaching marketers
The playbooks, the Skills Library and group consulting 3 days a week at Webprofits Academy. I teach every week.
Interviewing the best
Long-form conversations with founders, marketers, authors and investors about how they ACTUALLY think.
Speaking
Keynotes, workshops and firesides for marketers, founders and leadership teams on what it takes to drive growth now.
The brands we’ve grown.
More than $500M in managed ad spend across 1000+ brands. Ecommerce brands like SharkNinja, waterdrop and Logitech, and lead gen brands like Aussie Broadband, LJ Hooker and Husqvarna.
The agency, the academy and the podcast.
Webprofits
A performance marketing agency for ecommerce and lead gen brands, co-founded 20+ years ago. More than $500M in managed ad spend for brands like Aussie Broadband, SharkNinja, Logitech, waterdrop, LG and Levi’s.
The agency, in Claude Code
I forced the ENTIRE agency into Claude Code. Every department, every client account. Reports week went from 3 to 4 days a month to about 5 minutes per client. A full campaign went from 6 weeks to one day.
Webprofits Academy
The Claude Code Marketing Academy for professionals scaling lead gen and ecommerce. We teach marketers to work the way the agency does.
Growth Manifesto
Australia’s leading business, marketing, tech and entrepreneurship podcast. Guests include Seth Godin, Dan Ariely, Byron Sharp, Kevin Kelly, Roger Martin and Jay Abraham.
Leading teams of AI agents
Marketing in the age of AI is about leading teams of AI agents. I show your audience what it takes to drive growth now. See the keynote.